Build a site

Choose a site template

To get started, you’ll need to begin with a template. Under the Sites tab, there's blue button that says, "Create New Website." This button will launch the sites template gallery.

Here’s how to choose a template from the template gallery:

1. Navigate to the Sites tab on your account dashboard and click the Create New Website button.
2. Select a type of template from the drop-down on the left, search for a template, or simply browse through our collection.
3. Hover over any template’s thumbnail, click View to preview, then Use this Template.
4. Name your site, then click Start Building.

Edit your site's content

Every template includes pre-built sections with placeholder widgets. You can edit, rearrange, delete, and add new content to customize your site.

Our builder automatically saves changes as you go, so you don’t need to worry about losing any work. If you make a mistake, there are plenty of options to undo your edits.

Also, if you already have a Leadpages site, landing page, or pop-up built, you have the option to copy + paste a section onto your new site. Learn more ↗

Edit header and navigation

The site header is the go-to place for your visitors to see your company logo, the places they can navigate on your site, and even a quick call-to-action button if you want to encourage them to sign up for newsletters or promotions.

Hover over the header and click Edit Header to change its layout and access customization and styling settings.

Learn all there is to know about site headers here: Customize site headers and navigation

Edit widgets

Widgets hold all the content on your site—from headings to images to buttons. Click on any widget to access its settings and edit its content.

Each widget also provides various customization and styling options. You can learn more about each widget’s options here: Using widgets.

Edit site pages (homepage, hidden pages etc.)

Each site template comes with a few pre-loaded pages that you can edit with your brand's look and feel. You can also add or delete site pages, mark them as draft, make them hidden, add sub menus, set your homepage and more.

Navigate to the site pages panel by clicking the Pages tab on the left-hand side of the builder. This is also where you have the ability to rearrange pages in your site's header navigation as well as add pages that link directly to a page outside of your Leadpages site.

For more details on site pages: Edit and manage site pages

Other customization options

Each site template is organized into distinct sections, columns, and rows—each of which you can customize to further edit your page.

We have in-depth resources you can check out to learn more here:

• Customizing layouts and section styles (including site footer)
• Customizing global styles

Set up a form

You’ll need at least one form widget in order to collect opt-ins on a site page. Most templates include an opt-in form by default, normally within an on-page pop-up. Here’s how to find and adjust your page’s form:

Form settings

1. Look for a call to action (usually a button). Keep in mind that many templates include several calls to action.
2. Hover over your button and click Edit Pop-Up. (Learn more on button widgets and click events.)
3. Once you open the pop-up, hover over the form and click Edit Integrations (or click anywhere on the form to open its settings).
4. Navigate through the three tabs, INTEGRATIONS, FIELDS, and ACTIONS, to adjust your form’s settings. When you’re finished, click Save & Close.

For more details, check out:

• Connect your integrations
• The form widget
• Creating an on-page pop-up

Attaching a lead magnet

You can incentivize visitors to opt in on your site by offering a lead magnet. Learn how to set up a lead magnet here.

Thank you page settings

By default, visitors who submit a form on your site will get directed to a generic thank you page. We recommend creating a custom thank you page to use with your forms. Here are details on setting up a custom thank you page.