Campaigns are a way to visualize, track, and optimize visitor flows across landing pages. In this guide, you’ll learn how to create and launch a new campaign, track its performance, and understand campaign analytics.
Create a campaign
Upon first logging in, you’ll be greeted with your first campaign!
Choose an opt-in page template
Hover over your Opt-in Landing Page node, and select Choose a Template.
Select a template from the template library, keeping in mind that you’ll be able to customize your branding, content, and page features to meet your needs!
Customize your page
For details on how to customize your page, including adding widgets and integrating your form, visit our How to Build a Leadpage article.
Once you’ve finished customizing your opt-in page, click the blue Continue button in the top right corner to head back to your campaign. You can always come back later to make adjustments to your page before you publish your campaign.
Once back in the overview of your campaign, your form's submit button text will appear between page nodes. This will correspond to the form on your page, and act as a visual representation of the path your leads will take through your campaign.
Add a thank you page
Hover over your thank you page node and select a template from the thank you page library. Customize your thank you page, then head back to your campaign once more.
Publish your campaign
When you’ve completed each step in your campaign, it’s go time. To publish your campaign, click Publish in the top-right corner of the campaign builder to launch 🚀 Time to test this puppy! View your page and opt in!
Create a Facebook Ad
Once published, you’ll be able to quickly create a Facebook Ad for your page using our Facebook Ads integration.
You can find our complete guide to creating a Facebook Ad here!
Your Leadpages URL
Your campaign’s URL will appear in the publishing options modal. You can check your campaign’s initial URL with these steps:
- Navigate to the campaign you’d like to promote.
- Under the action menu in the top-right corner, click on the actions more icon.
- Click Edit URL to access other publishing options.
If you’d like to use a URL other than your Leadpages subdomain, there are a few options.
Here’s how to publish your campaign to a custom subdomain, such as campaign.yourdomain.com/first-page:
- Set up a custom domain in your account if you haven’t already done so.
- Open your campaign’s publishing options following the steps above.
- Click Edit edit next to your campaign URL, then select your custom domain and choose a URL slug. Click Save URL when you’re all set.
Use our WordPress plugin to publish your campaign directly to your WordPress site.
- Navigate to your campaign's publishing options and choose Publish to WordPress.
- Download and install the Leadpages WordPress plugin to your WordPress site. Then login using your Leadpages login credentials.
- On the Leadpages tab in your WordPress admin, select the name of your campaign.
To learn how to install and use the plugin, be sure to check out our Publishing to WordPress article.
Update your campaign
You can edit or rename your campaigns after you’ve published them if you need to make any changes. To edit any part of your campaign, simply click the name of the campaign you’d like to change.
In the campaign builder, hover over actions more, then click Edit Page. Any changes you make are automatically saved. However, changes won’t go live until you click Update in the top-right corner of the campaign builder.
Once your campaign is published, you can track performance across nodes. Your campaign’s analytics will be displayed directly on your page nodes, with your conversion rate displayed in your call to action node.
Frequently asked questions
Where can I find my leads?
If you have Lead Notifications set up, your leads will be sent to your inbox. Connect an integration to your page in order to send your leads straight to a list in your email service provider (i.e. Drip, MailChimp, etc)!
Can I duplicate a page or campaign, or will I need to start from scratch?
All campaigns will be created from scratch. While we don't currently offer the option to duplicate campaigns, our development team is working on adding features!
What happens if I include a form on my thank you page?
While we don't recommend adding a form to your thank you page, it is technically still possible. Forms on thank you pages will redirect to our default thank you page, and your campaign will not track this form's analytics.
(Updated March 19, 2018)
Please let us know if you have additional questions.
You can always file a support ticket if you have additional questions by clicking the Support button in your dashboard as shown here or clicking here to file a support ticket.