Campaigns are a new way to visualize, track, and optimize visitor flows across landing pages. In this guide, you’ll learn how to create and launch a new campaign, track its performance, and understand campaign analytics.
Create a campaign
To create a new campaign, navigate to Campaigns in your account dashboard. Then, click Get Started (or, if you already have a campaign, click Create Campaign) and choose a campaign type.
Choose a campaign type
We have several campaign types you can use—from lead acquisition to complete upsell and downsell flows. Here are some tips for choosing a campaign type that fits your needs:
- Let your business goals guide you—determine whether you want to engage an existing audience, acquire new leads, or close sales.
- Pay attention to how many steps are in each campaign type. At this time, it’s not possible to add or remove steps, so make sure to pick a campaign with the right number of steps for you.
- You don’t need to use a campaign type for its intended purpose (though it‘s a little easier if you do). Want a 4-step engagement campaign? The “Upsell” campaign type might be a good one to choose!
Select the campaign type you’d like to use to enter the campaign builder.
Hoorah! Now that you’ve chosen a campaign type, it’s time to add pages to each step.
There are a couple of ways you can add a new page to your campaign:
- choose an existing page that you’ve already built
- create a new page from a template
If you’d like, you can use existing pages for some steps and start from a template for others.
If you do start with a template, you’ll need to edit the page before you can publish your campaign.
Choose progression points
Most steps in your campaign will need some sort of progression point: a way to get from one page to the next. In other words, any button that advances a visitor through your campaign can be a progression point.
Several different types of buttons can act as progression points:
- a button widget on your page
- a form submission button (whether it’s an on-page form or in a Leadbox on your page)
- a purchase button in a Checkout
Here’s how to select a progression point for a campaign step:
- Add a page to the campaign step if you haven’t already.
- Click Choose Progression Point(s) to Track.
- Select any number of progression points from the side panel.
If your page doesn’t have any progression points, you’ll need to edit it to add one.
For example, this page has a call to action button that links to a Leadbox with a form. In that case, the available progression point is the form submission button in the Leadbox.
Publish your campaign
When you’ve completed each step in your campaign and picked your progression points, it’s go time. To publish your full campaign, click Publish in the top-right corner of the campaign builder.
A few things will happen when you publish:
- If you've added existing pages to your campaign, they’ll move out of your primary page list and into the campaign. In other words, you won’t see pages in your campaign under the Leadpages tab in your account—they’ll only be accessible from within the campaign builder.
- All steps in your campaign will be linked together based on your chosen progression points. If any of your progression points have existing links or form actions, they’ll be overwritten.
- Existing analytics for pages in your campaign will zero out. That way, you can accurately measure your campaign’s performance. You can always restore analytics by removing a page from your campaign.
Click Publish Now to launch your campaign 🚀
Once you do, you’ll be able to visit it and go through each step just like a visitor would.
By default, your campaign will begin at the first step’s URL. So if you create a Facebook Ad or promote your campaign on other channels, that’s the URL you’ll want to use.
You can check your campaign’s initial URL with these steps:
- Navigate to Campaigns in your account dashboard.
- Click the name of the campaign you’d like to promote.
- Under the action menu in the top-right corner, select “Publishing Options”
Your campaign’s primary URL will appear in the publishing options modal. If you’d like to use a URL other than your Leadpages subdomain, there are a few different options.
Here’s how to publish your campaign to a custom subdomain, such as
- Set up a custom domain in your account if you haven’t already done so.
- Open your campaign’s publishing options following the steps above.
- Click Edit next to your campaign URL, then select your subdomain and choose a URL slug. Click Save URL when you’re all set.
To publish your campaign to WordPress, make sure you have the latest version of our plugin installed.
Then, follow the instructions for publishing a Leadpage to your WordPress site. Your campaign will appear as “Campaign: [Your Campaign Name]” in the drop-down list of your pages.
Update your campaign
To edit any part of your campaign, go to Campaigns in your account and click the name of the campaign you’d like to change.
In the campaign builder, hover over the action icon on any step to edit it. You can choose from the following options:
- remove_circle Remove to delete the page from the campaign step. The page will move back to your page listing where you can edit or delete it.
- duplicate Save a Copy to use a duplicate version of the page outside of your campaign.
- view View to preview any campaign step.
- analytics Analytics to track an individual step in the campaign.
- edit Edit to make changes that will be reflected in your campaign.
Note that any changes you make are automatically saved. However, changes won’t go live until you click Update in the top-right corner of the campaign builder.
Once your campaign is published, you can track performance across steps. To view your campaign’s analytics, open it in the campaign builder and click Analytics.
The analytics view provides some helpful information right away. You’ll notice a Campaign Overview table where you can measure your campaign’s unique visits, conversions, completions, and more.
If your campaign includes Checkouts, you’ll also get analytics for total earnings.
While most metrics will be similar to Leadpage analytics, some are specific to campaigns:
Completions describe the number of visitors who visit the first step and at least one terminal step in your campaign. (Usually, that will be a confirmation page or a thank you page.)
Completion rate is the portion of visitors who visit a terminal step compared to the number of unique visits to the first step in your campaign (sort of like the conversion rate for completing your entire campaign).
Otherwise, analytics for campaigns are lot like analytics for pages and Leadboxes. You can even chart your campaign’s performance across time in the dynamic graph.
Frequently asked questions
Why don’t I see my page in the sidebar when I click “Add an Existing Page”?
Only drag-and-drop pages are available within campaigns, so you won’t see standard legacy pages or split tests in the “Add an Existing” page list.
I’ve published my campaign, but a progression point isn’t going to the next page in my campaign
This can happen if any page in your campaign has a redirect. If an incorrect page is displaying when you preview your campaign, try removing it. Then, make sure you haven’t set a redirect in that page’s publishing options.
(Updated February 1, 2018)
Please let us know if you have additional questions.
You can always file a support ticket if you have additional questions by clicking the Support button in your dashboard as shown here or clicking here to file a support ticket.