Split testing (A/B testing) will help you fine-tune your campaign by distilling exactly what it is that drives your audience to take action.
Running a split test can be a great way to optimize your pages for conversion. If you’re new to split tests, you may want to read our blog post here: From Curiosity to High-Conversion: A Guide to A/B Testing Your Landing Page.
Below, learn how to create a new split test with our tool.
Plan your split test
We recommend beginning each split test you run by deciding what you want to learn. You might compare…
- different page layouts (or templates)
- headline copy
- your button color
Prepare your pages
When you know what you want to test, it’s time to set up your pages. If you already have at least two published pages you want to compare, you can jump ahead to steps for creating your test.
Otherwise, here’s what we recommend:
- Choose a page (or create a new one) that will act as your control—that is, the page that will serve as the baseline for your test’s analytics—and make sure it’s published.
- If you plan on comparing different templates, you’ll need to create and publish your variation page before setting up your test.
- If you plan on comparing smaller changes between pages using the same template, you’ll be able to create you variation(s) as part of the test setup process.
- To keep track of your test’s pages, you may want to name them so you can identify each variation (and perhaps add a “split test” label).
Create a new split test
Once you’ve created and published your test’s control (and variations), it’s time to make the actual test. Here’s how:
- Navigate to the Lead Pages tab in your account, then click the Create New Split Test button at the upper-right corner of the dashboard.
- Name your test by hovering over its placeholder title in the top bar (as shown below).
Choose a control and variations
In Step 1, browse your list of pages and click Use This Page to set your test’s control page—against which any variations will be compared.
On the variations page, click Add a Variation, then choose whether you’d like to copy your control (to test small changes), or use a different page entirely.
If you copy your control, you’ll need to edit and publish the new variation to use it in your test. Click the pencil icon next to the variation title to edit it in a new tab.
Click the Next ➔ button in the left-hand sidebar once you’ve chosen your variations to decide how traffic should be distributed to them.
When people visit your split test’s URL, we’ll automatically direct them to a variation based on the traffic percentages you choose here.
Pro tip: If your control page is already solid and working well for your needs, you might consider sending more traffic to it than your variation(s). That way, you can run a test without a high risk to your conversion rate.
Keep in mind, you may not see your split test’s individual page views match up with your traffic distribution right away. It’s helpful to think of these settings as a weighted coin or die—you’re choosing which page(s) visitors are most likely to land on.
Start your split test
Click Next ➔ to move to the fourth step, where you can finalize your split test. Review your test to make sure everything looks good to go, then click Start Test (or save it for later).
To learn about actually running your test, check out Running a Split Test.
(Updated January 24, 2019)
Please let us know if you have additional questions.
You can always file a support ticket if you have additional questions by clicking the ? support button at the top-right corner of your account dashboard or by clicking here to file a support ticket.