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Publish pop-ups to WordPress

While you can publish pop-ups to any webpage that accepts JavaScript and HTML, if you run your site through WordPress you can use our plugin to easily publish pop-ups.


The fine print

  • This only works with our standalone pop-ups—not pop-ups that are attached to a page. To learn more, check out Creating a pop-up.
  • Some pop-up publishing methods below require our Leadpages WordPress plugin. If you haven’t installed the plugin yet (or are using a version below 2.1) you can follow our installation instructions here
  • For an overview of pop-ups (and the different types you can use), see How pop-ups work.

Button, text link, and image pop-ups

Copy+Paste method

All standalone pop-ups can be published via the HTML code produced in the Publishing Options of the pop-up, accessible either in the builder or from the Conversion Tools > Pop-Ups dashboard under the actions menu more. This method does not require our WordPress plugin. Learn more on where to find your pop-up code.

WordPress 5.0

WordPress 5.0 is WordPress' newest editor, which gives users the ability to edit their posts by using blocks to arrange content.

Once you've got your pop-up code, when editing your post or page (or creating a new one) in WordPress 5.0, add a Custom HTML block where you'd like the pop-up to show up on your page (if it's a timed popup or exit intent pop-up, it doesn't matter where you place the block on your page).

Once that block has been added to your WordPress page or post, paste your pop-up code into the HTML code block.

WordPress Classic Editor

WordPress Classic Editor is WordPress' legacy editor and will be supported by them until 2021. If you're running a version of WordPress prior to 5.0, you're likely using the Classic Editor.

Once you've got your pop-up code, while editing your post or page (or creating a new one) in WordPress, be sure to switch over to the Text editor, which will allow you to paste in HTML. Then, paste in the code for your pop-up where you want it to appear in your post, as shown below.

Adding pop-ups to WordPress widgets

In order to add a pop-up to a WordPress widget, you'll want to have your pop-up publishing code handy, either as a plain text link, button, or image pop-up. Learn more here on how to access that code here.

Step-by-step adding a pop-up to a widget

  1. Copy your entire pop-up publishing code, then navigate to Widgets under Appearance on the left-hand sidebar of your WordPress editor.
  2. Select a Text widget, then make sure you're in the Text tab of the widget editor. 
  3. Paste the pop-up code and Save your widget.

Standard pop-up shortcodes

NOTE: Only Standard pop-ups are available as shortcodes at this time and you must have the Leadpages WordPress plugin installed. To publish Drag & Drop pop-ups, you’ll need to copy and paste your code, as described here.

Here’s how to use pop-up shortcodes:

  1. Create a new page/post, or edit an existing one. 
  2. In the Visual editor, position your cursor wherever you’d like your pop-up, such as at the end of your post. 
  3. Click the Leadboxes drop-down menu icon and select your desired pop-up. 

You’ll see some code appear in your post that looks something like this:

[leadpages_leadbox leadbox_id=00xx00x0000] [/leadpages_leadbox]

Repeat the steps above to add as many pop-ups as you’d like to your post. 

Your pop-up will use whatever publishing settings are currently saved within Leadpages. To publish a button or image pop-up using our shortcodes, simply adjust your publishing settings within Leadpages and save them.

WARNING: When you make changes to your pop-up's publishing options within Leadpages, updates will automatically be reflected in WordPress when using the plugin. To publish different styles of the same pop-up (e.g. as a button on one page and text link on another) we recommend duplicating the pop-up and adjusting publishing styles independently. 

Timed and exit pop-ups

Our plugin allows you to publish timed or exit pop-ups globally to your site—so all your pages can instantly call visitors to action. You can also publish timed and exit pop-ups to individual pages. Follow the steps below to learn how. 

Configuring your publishing options

To publish a timed pop-up or an exit pop-up to WordPress, you’ll first need to configure and save those settings in Leadpages. Click Publish Options from your pop-up's action menu, then choose your desired options from the pop-up, as seen below. 

Global timed and exit pop-ups

Here’s how you can publish timed/exit pop-ups globally to your WordPress site:

  1. Click Leadboxes in your WordPress Dashboard’s sidebar.
  2. Select your pop-up from the timed, exit, or both sections. If you don’t see your pop-up, check to ensure you’ve set timed or exit options within Leadpages, then click the refresh button. 
  3. Decide if you want your pop-up to appear on all pages, posts only, or pages only. Note that only one global timed or exit pop-up can be active at a time.
  4. Click Save to finish.
NOTE: To use a Drag & Drop pop-up, you’ll need to select the “Paste Drag & Drop Leadbox” option, and paste in your pop-up's code as described in our article: Publishing your pop-ups

If you want a different pop-up to show up (or none at all) on a particular page, you can use the page-specific publishing options. 

Page-specific timed and exit pop-ups

To publish page-specific timed and exit pop-ups, use the Leadbox widget when editing your page. 

  1. Create (or edit) a page or post in WordPress.
  2. In the sidebar, select your timed and/or exit pop-up from the Page Specific Leadbox panel.

When you publish or update your page, your timed/exit pop-up will be there. You can also use a global pop-up if you’ve set one up, or select “None” to prevent any timed/exit pop-ups from appearing on your page. 

At this time, only Standard timed and exit pop-ups are available from page-specific drop-downs. You can publish Drag & Drop pop-ups following our guide here: Publishing your pop-ups.


Frequently asked questions

Why does my pop-up appear in a new window at a Leadpages URL on mobile?

Pop-ups on mobile automatically open in a new page in order to support the widest variety of mobile devices possible—so you don’t miss out on opt-ins from visitors using older devices. 

Why doesn’t my timed or exit pop-up show up on mobile?

Exit and timed popups are disabled on mobile. One reason is to ensure your site’s SEO isn’t negatively affected by pop-ups—Google and other search engines may boost sites’ search rankings that avoid using timed popups on mobile. Also, most internet browsers block popups on mobile.

How can I add a timed or exit pop-up to a Lead Page?

Since Lead Pages aren’t quite the same as normal WordPress pages, the Leadbox plugin does not interact with them. Instead, you can add your exit or timed pop-up HTML code to your page’s tracking code head section. See our guide here for instructions. 

(Updated January 24, 2019)

Please let us know if you have additional questions.

You can always file a support ticket if you have additional questions by clicking the ? support button at the top-right corner of your account dashboard or by clicking here to file a support ticket

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