When you set up segments in your rules, Center can gather data and events from before the rule was created. This is useful for creating rules that target long-time customers, subscribers who are already on your list, and more.
Historical Data Limits
Not all integrations are created equal—some have limitations for how far back other services (including Center) can access their data.
These historical data limits are counted back from whenever you first select your integration as the source for a rule. Let’s look at an example with PayPal, whose historical data limit is thirty days. So if we set up a rule using PayPal for the first time on September 1, we’d be able to collect payment data from August 2 and on. That remains true for as long as you keep your integration active.
Each integration has different limits (and some have no limit at all). Check out the table below, or the page for your specific integration here—you’ll find any historical data limitations in “The Fine Print” section.
|Source Integration||Historical Data Limitation|
Please let us know if you have additional questions!
We’re here to help. If you run into any issues or just have additional questions, please contact our support team. You can also create a ticket by clicking the banner in the bottom right corner of the Center interface.