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How pop-ups work

This article gives an overview of what pop-ups are, and the different options for publishing them. Throughout this guide, we'll cover:

  • What pop-ups are
  • The three types of pop-ups we offer 
  • The difference between pop-ups and Lead Pages
 

What are pop-ups?

Our pop-ups are opt-in forms that can be triggered automatically, by time or action, or manually, by a user clicking an image, button, or link. They can be standalone elements (such as on your website) or part of a Lead Page. 

NOTE: Standalone pop-ups are distinct from pop-ups you create within a Lead Page.

You can use standalone pop-ups on any platform which allows for the use of HTML and JavaScript, such as WordPress, Squarespace, or your own site.

3 types of pop-ups

Each type of pop-up is triggered by a unique set of conditions. You can publish a pop-up as any of these three types:

Standard pop-up

Standard pop-ups are triggered by clicking on a link, image or button. In other words, a standard pop-up is triggered manually by a visitor.

Timed pop-up

Timed pop-ups are triggered after a certain amount of time has passed or a certain number of page views have occurred. Timed pop-ups have options to determine how long to wait, or how many times a visitor must view a page, before the pop-up appears. There is also an option to force the pop-up to wait a number of days before it pops up again.

Exit pop-up

Exit pop-ups are triggered when a user on a given page moves their mouse in a fashion that indicates an intent to exit the page. Normally, this is a rapid movement toward one of the topmost corners of the browser window. Exit pop-ups also have an option to force the pop-up to wait a number of days before being triggered again. 

PLEASE NOTE: Timed and exit pop-ups do not work on mobile devices, but Standard pop-ups do. For more information, please see the FAQ below.

What is the difference between Lead Pages and pop-ups?

Lead Pages and pop-ups can be thought of as two different tools to collect lead data, each with their own advantages. For Lead Pages, we have dozens of templates to choose from so you can give your page visitors tons of reasons that may prompt them to opt-in on your page. On the other hand, pop-ups work well when you might want to collect opt-ins on a page that isn’t a “landing page” by design — such as on blog posts, in a sidebar on your site, or in other similar situations. 

Frequently asked questions

How do pop-ups work on mobile devices?

Pop-ups are designed to work normally on mobile devices. However, timed pop-ups won’t appear to comply with best practices (and prevent your pages from receiving lower rankings from search engines like Google).

Similarly, exit pop-ups do not appear on mobile devices, as there’s no consistent way to predict exit intent like there is for desktops. Most mobile browsers will automatically block pop-ups, therefore disabling timed and exit-intent pop-ups.

Can I use standalone pop-ups on my Lead Pages?

You can paste any pop-up's code into an HTML widget on your page. At this time, we don’t have a way to connect standalone pop-ups to existing buttons or elements on Lead Pages.

NOTE: If you do use a standalone pop-up on your Lead Page, you’ll need to look at the pop-up's analytics data to track opt-ins—as they won’t appear for your Lead Page.

(Updated January 22, 2019)


Please let us know if you have additional questions.

You can always file a support ticket if you have additional questions by clicking the ? support button at the top-right corner of your account dashboard or by clicking here to file a support ticket

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