Standard Builder Terminology
affiliate - A Leadpages affiliate member can receive commission for helping refer new Leadpages customers.
affiliate links - Some customers prefer to use affiliate links with other pages than our sales page. They might, for example, want to send their visitors to a Leadpages webinar first. If after the webinar the visitor purchases Leadpages, a cookie will ensure that the affiliate partner gets commissions.
analytics - is the measurement, collection, analysis, and reporting of web data for purposes of understanding and optimizing web usage.
API - Application Programming Interface. An API is a way for web programs to connect with one another using code instead of an interface in a browser. You can use email service providers’ APIs to integrate them with Leadpages.
autoresponder - a program that automatically generates a set response to all messages sent to a particular email address.
background images - Used as the background on many Leadpages templates, these images can make pages more visually interesting for users. It is your preference where you want the important elements of your image to display, but our recommendation is to keep it as close to the top left corner as possible, so it looks best across most desktops and mobile devices.
conversion - Conversion is tracked based on the type of call-to-action (CTA) configured for your Leadpage. If your CTA directs people to an opt-in form, conversion is measured by the number of unique submissions to the list integrated with that opt-in form. If your CTA directs people to a URL, conversion is measured based on the number of unique visits to your page (not on whether they completed a transaction on the URL you sent them to.) Keep in mind, Leadpages tracks these conversions regardless if single or double opt-in are activated.
conversion goal - Setting a conversion goal for a non-opt-in Leadpage, like a sales page, allows you to track conversion based on visitors completing a transaction.
countdown timer - Available in many Leadpage templates, the countdown timer allows you to specify a date and time for an event or promotion. It makes your page visitors aware of how much time they have until it expires.
default thank you page - When integrating Leadpages, Leadboxes, or Leadlinks, a non-editable default Thank You page is provided. You can change this to a custom page inside of your settings.
double opt in - Requires users to “Confirm” their subscription via email after opting in to your form.
duplicate page - Located in the edit section, this allows you to duplicate a Leadpage or Leadbox as needed.
domain name forwarding - Domain name forwarding lets you automatically direct your domain name's visitors to a different website.
domain name masking - Masking prevents visitors from seeing your domain name forwarding by keeping your domain name in the web browser's address bar. Domain masking is not supported with Leadpages.
email service provider (ESP) - A company that provides email marketing or bulk email services, such as MailChimp, AWeber, and Constant Contact.
embed code - A section of code that is “embedded” on a page to create an object, such as a video player.
exit leadbox - A Leadbox that appears as users go to close out their browser. Please note that each browser will treat these slightly differently.
exit pop-up - In an effort to keep users on your page, this feature will ask users to confirm that they want to leave your page. Please note that they may appear differently in each browser, as they each have their own policies on how to display them.
hidden fields - These give you another layer of customization to use and are intended for advanced users.
HTML - HyperText Markup Language, commonly referred to as HTML, is the standard markup language used to create web pages.
HTML publishing - Available in the publish options, this allows you to download the HTML version of your Leadpage and publish it on your own servers.
iframe - An iframe (Inline Frame) is used to embed one HTML web page inside another HTML web page. Typically, it's used to insert content from another source, such as a video, image, survey, or other media content, into a web page without losing its original style or diminishing its functionality.
integrations - Leadpages ability to “integrate” with other services, such as Email Service Providers.
Leadbox - The forms used for capturing a user’s information (email, name, address, etc.) in the form of an opt-in. They are designed to be used on your own website.
Leaddigits - Available with our Pro and Advanced plans, Leaddigits is a tool that allows you to gather leads via text message.
Leadlinks - Created inside of your account, Leadlinks can be copied and pasted into your broadcast emails using your email service provider, and your prospects can instantly register for your list or webinar just by clicking your Leadlinks—no need to opt-in or give additional information.
lead magnet - A feature used to deliver a file or external link to users after they opt in. The system accepts any file format (PDF, video, MP3, etc.) or external URL that you prefer. Uploaded files must be 250 MB or less in size.
Leadpage - A landing page used to convey information and capture leads via an opt-in form.
Leadpage editor - The interface for creating a new page from a template or modifying an existing page.
mobile responsive - is a type of template that can provide an optimal viewing and interaction experience across a wide range of devices (from desktop computers to mobile phones).
My Billing - Allows you to view your billing history as well as download your invoices from within your account. Your subscription details are also located under this tab.
opt-in page - A landing page used to gather visitors’ information via an opt-in form.
pre-population - Settings that allow you to predetermine values and pre-populate form fields. For example, by doing this, subscribers will fill out less information, making the opt-in process quicker.
published pages - Saved Leadpages that are ready to be shared with the public or your users.
redirect - Found inside the publish options, you can use a redirect when your page is no longer needed or when using it as a Facebook tab on mobile. Since the mobile version of Facebook doesn't show Facebook tabs, you would need to keep mobile users on Leadpages.net.
sales page - Any page that instead of having an opt-in form, sells a product and often links to a shopping cart check out or something similar. We have specific templates that are crafted for this, but any of our other templates can be modified to link to a URL.
SEO - Search Engine Optimization. Allows you to optimize your page to show up higher in search rankings.
SEO tags - Page title, Description and Keywords that are used by search engines to categorize your page.
share page configuration - Found under the edit button inside your account, this allows you to share a customized Leadpage with colleagues, partners, and clients.
single opt in - Customers are added to your list immediately after they opt in.
split-testing - Also known as A/B testing, split testing allows you to test multiple versions of a Leadpage or Leadbox for effectiveness.
sub-accounts - Available to our Advanced level subscriptions, sub-accounts allow the ability to run a separate Leadpages accounts or integrate with another Email Service provider.
subdomain - Your subdomain is the URL for the Leadpages-hosted version of your pages. Your Leadpages-hosted page will have the Leadpages.co domain name, and will look like this: http://SUBDOMAIN.leadpages.co/your-page-name
templates - Provide the look and feel for your Leadpage.
thank you page - After they opt in, users are sent to a “Thank You Page.” While a default Thank You page is provided, you have the ability to replace it with a custom Thank You page.
timed leadbox - The Timed PopUp Leadbox feature allows your Leadbox to appear after a specific amount of time has passed without your visitor needing to click on anything. This enhances the usability and results you can get from your Leadboxes.
WordPress - a publishing platform for websites with a focus on aesthetics, web standards, and usability.
WordPress Plugin - The Leadpages plugin allows you to publish your Leadpages and Leadboxes to your Wordpress site directly.
ZIP File - a file whose contents of one or more files are compressed for storage or transmission.
Drag & Drop Builder Terminology
arrow border - An option included for columns and sections to add a directional order to the edge of that particular component.
builder - Leadpages’ tool for building landing pages from our customizable templates.
column - The “vertical” cell of a Layout. Layouts can have 1-6 columns, each of which has its own settings for background color, image, etc. The width of each column is adjustable by the sliding mechanism between two columns. Please note that individual columns cannot be deleted.
draft mode - Before a page is published, it will be in this mode meaning it is not accessible as a live page. You can edit your page as much as you’d like before publishing.
drag & drop - Templates compatible with the new builder will have a “Drag & Drop” indication on them. Pages created from drag and drop templates will be given a label within your list of pages.
ellipsis menu - A menu labeled with an ellipsis (...), which is also called a “context” or “action” menu. Each section and individual cell in a layout will have an ellipsis menu for configuring options such as background image, color, or arrow borders.
Facebook sharing - Located under “Conversion & Analytics Tools” in your page’s settings, this tab allows you to set the information you'd like to appear in the preview that is generated when people share your page to Facebook.
(form) label - Used to indicate the role of the form field visitors will fill out.
layout - An intermediary tool for structuring pages. The Page Builder includes options for 1-6-column layouts. Widgets are placed into columns within Layouts, and Layouts can be added to Sections.
line widget - Used to create a horizontal line on a page.
Leadbox - An opt-in form that can be customized much like Leadpages can in the builder, but without Layouts or Sections. A Leadbox can be linked to a button, image, or text. Our standalone Leadboxes are used for adding a call to action that opens an opt-in form on other webpages such as blog posts, your website's homepage, etc.
nofollow - The option to "Use Nofollow" when setting up a link instructs search engines such as Google to not allow that hyperlink to influence the linked page's search ranking.
page styles - A section of the builder's left sidebar where you can configure the width of your page and content as well as set a page background color or image.
placeholder text - The text that shows up in the form field itself, but disappears when a visitor begins typing in that field. It can be used to offer a prompt for the field or an example entry.
preview - This mode allows you to view and test your Leadpage before publishing any changes. You can see how your page might look on different device sizes, and even opt in to ensure your integrations are set up properly.
row - Each Layout makes up one row of columns. You can delete rows from your page as needed.
section - The most general structural tool for building pages. Each page can be made up of one or more major sections that contain layouts and widgets.
SEO - Search Engine Optimization. Allows you to optimize your page to show up higher in search rankings.
timing control - This setting for Sections allows for configuring a section to only display after a designated amount of time.
update - After a page is published, you can update the live version(s) with your changes by clicking this button.
wide content backgrounds - When turned on, this option will allow your section background to fill the full width of your page, versus stretching only to the bounds of your content width.
widget - Any element that can be added as content to a Leadpage. Widgets can be arranged within Layouts, and each widget has its own options for styling, functionality, etc., based on the widget type.
(Updated September 27, 2018)
Please let us know if you have additional questions.
You can always file a support ticket if you have additional questions by clicking the ? support button at the top-right corner of your account dashboard or by clicking here to file a support ticket.