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How to Integrate Marketo with a Leadpage

After you’ve selected the template you want to use for your Leadpage, use the following steps to integrate your Leadpage with Marketo.

NOTE: Marketo is only available to Advanced Leadpages subscribers. If that’s you, follow the steps below to integrate with your Marketo account. If you’d like to upgrade your account to access Marketo, click your name in the top-right corner of your Leadpages account, then Upgrade. You can see full details on upgrading here.

Before you integrate Marketo with a Leadpage, be sure you have:

  1. Created a List inside the Lead Database of your Marketo account
  2. Integrated your Marketo account with your Leadpages account.

Step 1: Give Your Leadpage a name and save it.

It's good practice to start by giving your Leadpage a name, clicking 'Done', and then clicking the blue "Save" button to save your Leadpage.



Step 2: Click on a Call to Action button in your page to access the Link Options.


Step 3: With the "Show Opt-in Form" radio button selected, click the arrow next to "Advanced settings."

Step 4: Click the "View/Edit" button next to the opt-in form you want to integrate with Marketo.

Step 5: Select Marketo and your list from the drop-down menus.

Step 6: Then click "Customize this form" to modify the default integration settings.

(Note: In the future, whenever you make a change in your Marketo account, click "Reload" to update your Marketo lists and forms, then re-save your Leadpage.)

Step 7: Confirm your form fields.

Leadpages™ pulls the fields shown here from the fields that you created in your Marketo form. If you have required a field on your Marketo form, it must be included on your Leadpage as well. When you have selected your desired fields to include on your Leadpage, then click the blue "OKAY" button.

Important Note: You must always click the blue "Okay" button to save your settings.


Step 8: Click "Save" then "Publish" to test your Leadpage.

Test your new integration by opting in from your published page. Check to see that your testing email address has been added to your list in Marketo.

(Updated 3/28/2016)

Please let us know if you have additional questions.

You can always file a support ticket if you have additional questions by clicking the Support button in your dashboard shown here or clicking here to file a support ticket.

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