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Why is the number of visits to my page different in Leadpages Analytics from the number of clicks reported by my ad service?

Leadpages Analytics are updated hourly, not in real-time, so there can be a difference between Leadpages' Analytics and the numbers reported by third-parties depending on when you check your analytics. Also, different services measure clicks/visits in different ways — and that can lead to differences.


Leadpages and Leadboxes Analytics

The numbers you see in your overview are unique views and opt-ins tracked throughout the entire period that Leadpage has existed in its current form.

Click on the Analytics icon to view more details.

Here, you can choose to take a glimpse at views, unique views, opt-ins, uniques and opt-ins, and conversion rate. Click on any of these options to view the numbers for any specific period of time. You can click into the date selector as well, and choose from four preset time periods or enter a custom date range, as shown below.

Numbers reported by Twitter in the Promoted Tweet Dashboard

 "Clicks" in the Promoted Tweet Dashboard are defined as clicks on any of the following:

  • The URL
  • Hashtag
  • Tweet copy
  • Avatar and username
  • Or the expand button.

Therefore, it's possible that these numbers will be considerably higher than the number of views you will see in your Leadpage analytics.


Numbers reported by Facebook for Facebook Counts

Facebook provides numbers for Counts, Likes, website clicks, and a variety of other statistics.

This number is generally going to be higher than your Leadpage analytics. Facebook offers several reasons for why this number can differ from other analytics in their Facebook Click & Impression Quality article here:

(Updated 03/30/2016)

Please let us know if you have additional questions.

You can always file a support ticket if you have additional questions by clicking the Support button in your dashboard shown here or clicking here to file a support ticket.


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