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How to publish Leadpages on my own server

There are a few ways to publish Leadpages to your server. If you use WordPress, we recommend using our plugin to publish pages. You can learn more about it here: Installing the WordPress Plugin. Otherwise, you can upload your pages to your server manually.

Every Leadpage can be published as HTML. The code contains a JavaScript snippet that essentially imports your page to your site’s server. Because the code is set up this way, you can…

  • edit your Leadpage and update it without needing to republish
  • collect analytics data (and view it in Leadpages)
  • run split tests

If you need your page’s full source code, you can use the “Advanced HTML export option”, available to all plans except Standard Monthly.

WARNING: Exporting your page’s full HTML will prevent using Leadpages’ analytics, split testing, or builder normally.

To learn more about the Advanced HTML export option, check out: How Can I Change My Leadpages Template?

Step-by-step instructions

Follow these steps to get any page’s HTML code:

  1. Go to the Leadpages tab in your account dashboard. 
  2. Click the Actions menu (⋯) for the page you’d like to publish, then select “Publish Options”.
  3. Choose “Other Publishing Options,” then click Download HTML (from the “Publish on another server” option). 

Once you have your page’s HTML, you’ll need to get it on your site. How you do so depends on your site’s specific setup, but you can learn about the most common options below.

Option 1: Upload the file to your server

The most common way to publish a page as HTML is to upload it to your server using an FTP client (such as FileZilla, Cyberduck, or Transmit). 

You’ll need an FTP username and password, which you can typically find in your cPanel dashboard. Otherwise, you may need to reach out to your web host’s support team to get your FTP credentials. 

Once you upload your Leadpage’s HTML file to your server, you can start directing visitors to its URL. 

Option 2: Paste HTML to your site

If you use a website builder (and don’t have direct access to your server), your best option may be to paste the HTML from your Leadpage to your site. 

To do so, open the HTML file and copy the entire code.

TIP: Most systems open HTML files in your default web browser. We recommend opening your file in a text editor such as Notepad++ or Atom.

Then, check with your site builder’s documentation or support team to determine the best place to paste your code. Most will provide a “custom HTML” or “code injection” field. 

Keep in mind however, some website platforms don’t have an option to paste or upload custom HTML. Or if they do, your pages may be contained within your site’s overall theme. 

You’re welcome to use your code from Leadpages in this way, but please note we cannot help troubleshoot or resolve issues with your specific site. 

Frequently asked questions

My page’s custom SEO/social share settings don’t seem to be working… what can I do?

When using the basic HTML publishing option, you’ll need to edit your code to include SEO or Open Graph (used for social sharing previews) tags. It’s best to add the tags just before the closing </head> tag in your page’s HTML, as seen below.

For social sharing, please see our article here: How Can I Change the Preview of my Page on Social Networks? It contains all the most common social share tags, which you can add to your downloaded HTML before publishing it.

To set SEO properties, you can use the following code snippets:

<title>YOUR TITLE GOES HERE</title>
<meta name="keywords" content="keywords, go, here">
TIP: Separate multiple keywords by a comma and space, e.g. "keyword 1, keyword 2".
<meta name="description" content="Insert a description of your page here.">

Can I just point certain Leadpages to my domain?

All webpages must be hosted on a server—a domain (and more specifically, a URL) simply acts as the location of a page. To use our HTML publishing option, you must have a web host in addition a domain. Keep in mind, many domain name registrars also offer hosting services, so you can always check with your service for potential solutions. 

We also offer custom subdomains, so you can host Leadpages on our servers, but make them accessible at your domain, e.g. webinar.yoursite.com/register. Read our guide here for more information.

WARNING: We do not recommend using domain masking. Doing so can cause major issues with Leadpages, including the loss of opt-in data. Learn more…

Can I use a 404 template on my own server?

You should be able to as long as your web host offers the option to customize a 404 page for your site. You’ll need to check with your web host for any requirements (such as what to name the HTML file). 

(Updated April 05, 2017)


Please let us know if you have additional questions.

You can always file a support ticket if you have additional questions by clicking the Support button in your dashboard shown here or clicking here to file a support ticket.

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