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How To Send A Lead Magnet

Our Lead Magnet Delivery system makes it easy to deliver a free gift to your leads as soon as they submit one of your forms. 

You can download three customizable “resource guide” templates if you need a hand creating your lead magnet. Click here to download them.

You can edit the templates in PowerPoint (.pptx) or Keynote (.key).


Choose a delivery system

Our Lead Magnet Delivery system is a quick way to send a file to new opt-ins, but you may want to use a third-party system for a few reasons:

  • if you’re using double or confirmed opt-in (so subscribers don’t receive your file before confirming their subscription)
  • to customize the look and feel of your lead magnet email, which isn’t supported in our delivery system
  • to send a lead magnet to existing subscribers

You’ll need to check with your email service provider or marketing platform for instructions on sending files to new subscribers. For full details, see our article here: How to Deliver a Digital Asset Using a Third-Party Service. Otherwise, read on for step-by-step instructions on using our system. 

Upload your lead magnet

NOTE: Each file you upload to our Lead Magnet Delivery system has a maximum size of 250 MB.

  1. Click the profile icon in the top-right corner of your account, then Lead Magnets.
  2. Click Create New Lead Magnet.
  3. Choose a name, upload your file, then fill out the sender and message fields. 
  4. When you’re done, press Save

When our system sends your lead magnet, the email will come from using the “Sender  Name” you specify. Any responses to the delivery email will get sent to your “Sender Email.”

Animated image of steps above
TIP: You can upload any file type (such as PDF, EPUB, or MP4). And while our system only allows for uploading/sending one file at a time, you can compress multiple files into a singular ZIP file. 

Connect your lead magnet to a form

In order to use your lead magnet, you’ll need to connect it to a form (or Leadbox). Once you’ve added your lead magnet to your form, anyone who submits it will receive an email with a link to download your file and the message you wrote when you uploaded it. 

In the Drag & Drop Builder

  1. Add a form widget or Leadbox to your page (or use an existing one). 
  2. Click the form to open its settings, then select the “Actions” tab.
  3. Click Add a Lead Magnet and choose your lead magnet from the drop-down menu.
  4. Press Save & Close. Then, be sure to update or publish your page.
Animation of steps above

In the Standard Builder

  1. Click any call-to-action button or link on your page to open its associated opt-in form. 
  2. At the top of the form panel, toggle the switch to “On” next to “Send An Email After Someone Opts-in On This Leadbox.”
  3. Select your lead magnet from the drop-down menu. 
  4. If you’d like, click Customize the email to customize the message that will be sent alongside your file’s download link. Click Save from the popup window if you choose to customize your message. 
  5. Click Okay in the form settings panel and then save your page. 

NOTE: The steps above will also work for standalone Leadboxes. 

That’s it! You’ve now added your lead magnet to your form. 

What happens next

  • After your lead opts in on your page, they’ll be taken to a thank you page, as usual. (Unless you choose the “Remain on Page” option in a Drag & Drop Leadbox.)
  • Our system will immediately send an email to them with a link to your chosen file (along with your custom message, sender name, and reply-to email address).
  • When leads click the download button in that email, they can choose between downloading the file or opening it (depending on their browser settings).

Note that the email may look slightly different in other email clients. 

Frequently asked questions

Can I get a direct URL to a lead magnet in my account?

No, lead magnets are only sent via email to new leads. 

How do I customize the message for my lead magnet in the Drag & Drop Builder?

Message customization isn’t available yet in the builder, but you can edit your original lead magnet message in your account settings. Here’s how:

  1. Click your initials in the top-right corner of your Leadpages dashboard, then Lead Magnet Delivery. 
  2. Select the pencil icon next to the lead magnet you wish to change, and edit its fields.
  3. Be sure to save your updates for them to take effect.

I’m testing my lead magnet and haven’t received it… what can I do? 

Your lead magnet should send immediately after you opt in to a form where one is configured. If you haven’t received an email, first double-check your spam folder and your form settings to ensure your lead magnet and page are saved. 

How do I replace the lead magnet file?

At this time, in order to replace a lead magnet file, you'll need to create a new lead magnet in your account settings under Lead Magnets. You can certainly copy/paste the text you have from the previous version of your lead magnet email into the new version.

If you continue having trouble, reach out to our support team and we can help out!


(Updated 5/23/18)

Please let us know if you have additional questions

You can always file a support ticket if you have additional questions by clicking the Support button in your dashboard shown here or clicking here to file a support ticket.

You may also be interested in:

How to deliver a Lead Magnet using a third-party Service

Why is my Lead Magnet sent before my subscriber confirms?


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