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What's New Getting Started Drag and Drop Standard Builder Integrations Center

Integrate Drip with Leadpages

With our Drip integration, you can send leads directly to your campaigns and workflows. In this guide, you’ll learn how to connect your Drip and Leadpages accounts, set up a workflow or campaign, and start gaining new subscribers. Let’s dive right in!

In this article

The fine print

Integrate your account 

Send leads to Drip

    Best practices for campaigns and workflows

    Customize fields

    Use Drip with Leadlinks and Leaddigits

Troubleshooting tips and FAQs

The fine print

  • Drip is available with all of our conversion tools, including: Leadpages, Leadboxes, Leaddigits, and Leadlinks. It’s also available in both our Standard and Drag & Drop builders.
  • Our API integration works with campaigns and workflows, so you’ll need to have at least one campaign or workflow to get started.

Integrate your account

Connecting your Drip account to Leadpages is super straightforward—you’ll just need your login credentials. Because Drip is available in our Standard and Drag & Drop Builders, we recommend connecting in two spots:

When you click Connect, Drip will ask you to log in and authorize Leadpages. If you have multiple accounts under your Drip subscription, you can select which one you’d like to use before authorizing Leadpages.

NOTE: Our Drag & Drop Builder supports multiple integrations, so you can connect all your Drip accounts if you have several. Our Standard Builder only supports one instance of each integration, so you can connect to one account at a time.

Send leads to Drip

No matter which tool you’re using (whether it’s a Leadpage, Leadbox, Leadlink, or Leaddigit), you must select a specific campaign or workflow to send leads to. We have full instructions for setting up integrations in all of our tools here: Choose a Destination For Your Leads.

NOTE: Campaigns in draft mode will appear, and subscribers won’t get emailed unless you publish your campaign. To learn more about setting up your campaigns, please see Creating a Campaign in Drip’s Knowledge Base.

Best practices for campaigns and workflows

What happens to your subscribers once they enter your campaign or workflow depends on how you’ve set things up in Drip. That said, here are some tips to keep in mind:

  • Add a tag or an event to keep track of how subscribers were added to your database (for example, which page they opted in on). You can learn more about tags and events here: Overview of Tags, Events, and Custom Fields.
  • Double opt-in is enabled by default for campaigns. To manage your double opt-in settings, see Managing Double Opt-In.
  • You do not need to set up a trigger when you send subscribers to a workflow. For more information, check out Drip’s recommendations on how to set up your workflow here.

Customize fields

Leadpages does not pull in custom fields from your Drip account. Instead, you can select fields from a standard set, which are listed below:

Field Name Unique Identifier
First Name
first_name
Last Name last_name
Full Name full_name
Salutation prefix_name
Phone Number phone_number
Home Phone Number home_phone
Work Phone Number work_phone
Cell Phone Number cell_phone
Fax Number fax
Company company_name
Job Title job_title
Street Address address_street
City address_city
State address_state
Postal Code address_postal_code
Country
address_country_code

While these fields should fulfill most use cases, there are a couple workarounds you can use if you’d like to use a different custom identifier. 

One option is to add a field to your form that you wouldn’t otherwise use, such as “Job Title”. Then, set up a rule in Drip to rename the custom field to whatever you’d like. In fact, Drip has a detailed guide on how to rename custom fields here: How To Rename Custom Fields.

Otherwise, you can use an embeddable form from Drip to use any fields you’d like. In Leadpages, you’ll either use an HTML widget (for Drag & Drop pages and Leadboxes) or our Other Copy/Paste integration (for Standard Leadpages and Leadboxes).

Keep in mind, if you use a form in our HTML widget, it will not look like a normal Leadpages form. You will need to add custom CSS to style your form. And while we’d love to help with that processes, the complexities of custom code prevent us from offering support for styling forms.

Use Drip with Leadlinks and Leaddigits

Drip is compatible with Leadlinks and Leaddigits (included in Pro & Advanced Leadpages subscriptions). However, there are a few things to note when you use either of these tools. 

Leadlinks

Sending leads to Drip from a Leadlink is a matter of selecting which campaign or workflow you’d like them to enter. You can get detailed instructions on setting up that part of the integration here: Choose a Destination For Your Leads: Leadlinks.

If you’d like to include a Leadlink in a Drip email, you have two options:

  • Use the “Custom” option in Leadlinks, then replace the first name, email, and last name variables with Liquid tags.
  • Consider using a trigger link in Drip instead of a Leadlink.

If you use the custom option, be sure to replace [EMAIL], [FIRST NAME], and [LAST NAME] with Liquid tags when you use the link in Drip. (For example, {{ subscriber.first_name }}, although this may differ depending on the custom fields in your Drip account.)

Leaddigits

If you use Drip with Leaddigits, you can send subscribers to a campaign or workflow when they opt-in via SMS. In addition to your subscriber’s email address, Drip will collect their phone number. 

Their phone number will get added to several custom fields: phone_number, cell_phone, work_phone, home_phone, and fax.

WARNING: Any existing values for a subscriber in those fields will be overwritten should they opt-in through your Leaddigit. Meaning, the number they use for the Leaddigit will replace any existing data.

Troubleshooting tips and FAQs

I set Leadpages as the trigger to my workflow, but subscribers aren’t being added… what can I do?

If you set up a “Submitted a landing page” trigger, you must also complete the integration steps in Leadpages. Otherwise, subscribers won’t be added to your workflow. Adding a trigger isn’t strictly necessary, but it can help you identify where subscribers are coming from if you have multiple workflows. 

Be sure to use your form name—not your page name—if you do set up a trigger, like so:

I have specific questions about my Drip account, campaigns, and workflows. Can you help me? 

Although we'd love to help we recommend contacting the experts at Drip Support here.

(Updated April 19, 2017)


Please let us know if you have additional questions.

You can always file a support ticket if you have additional questions by clicking the Support button in your dashboard shown here or clicking here to file a support ticket.

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