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Integrate MailChimp with Leadpages

Connect MailChimp to your Leadpages account to send leads directly to any of your lists. Below, you’ll learn how to set up your integration, collect leads, and resolve basic issues you may encounter.

In this article

The fine print

Integrate your account

    Generate and copy an API key

    Add your API key to Leadpages

Send leads to MailChimp

    ​Define your fields 

    Use Groups

    Configure double opt-in settings

Troubleshooting tips and FAQs

The fine print

  • You’ll need Manager-level permissions or higher in MailChimp to connect your account.
  • To use MailChimp throughout your Leadpages account, you’ll need to integrate in two different places, as described below. 

Integrate your account

Follow the steps below to connect your MailChimp account to Leadpages.

Generate and copy an API key

Our integration leverages MailChimp’s API, so you’ll need a key to connect your account. MailChimp has a detailed guide on how to generate a new API key, available here: About API Keys.

TIP: We echo MailChimp’s recommendation to generate a unique API key to use with Leadpages.

Once you generate or find the API key, copy it and navigate back to your Leadpages account.

Add your API key to Leadpages

Since MailChimp is available in our Drag & Drop and Standard Builder tools, we recommend adding your API key to both integration systems:

  • Drag & Drop Builder: To use MailChimp with our Drag & Drop Builder and Leadboxes, follow our integrations setup guide here.
  • Standard Builder: To use MailChimp with our Standard Builder, standalone Leadboxes, Leaddigits, and/or Leadlinks, follow our guide here. All these tools use the same integration system. 

Send leads to MailChimp

Congrats, you’ve now connected your MailChimp account with Leadpages! To start sending leads to MailChimp, open the integration settings for your Leadpage, Leadbox, Leadlink, or Leaddigit, and select the list where you’d like contacts to end up.

More detailed information on how to configure your integration settings can be found here: Choose a Destination for your Leads.

Define your fields

To collect information beyond an email address and name, you’ll need to set up additional fields within MailChimp. There are a few ways to do this, which are covered here by MailChimp: Manage List and Signup Form Fields.

After you configure your form within MailChimp, you should see any additional fields appear so you can add them to your form within Leadpages (as seen in the example below).

NOTE: Keep in mind, Leaddigits only supports email and phone number fields, and Leadlinks support email, first name, and last name. 

Use Groups

Our forms work with MailChimp lists that are segmented into groups. To let your subscribers select a group, be sure to add a Groups form field within MailChimp. You can use a drop-down menu, checkboxes, or radio buttons as described here: Create a New List Group.

Another option is to add subscribers to a pre-selected group. To do so, set your group field to “Hidden”, then choose the default option. As an example, here’s a form in the Drag & Drop Builder for a summit registration page. You’ll notice a specific weekend is pre-selected, so any registrant will get segmented into that Group in MailChimp.

Configure double opt-in settings

Lists in MailChimp default to a double opt-in process, so any subscribers must confirm their subscription (via an email link) before they end up on your list. Using double opt-in has many benefits, including protection against spam.

However, you can choose to disable the process when you integrate with Leadpages.

WARNING: When you disable double opt-in, new subscribers will not receive a final Welcome Email (if you’ve set one up). You’ll also stop receiving new subscriber notifications. More info…

Here’s how to toggle the setting:​

Standard Builder (+ Leaddigits, Leadlinks, and Standard Leadboxes)

  1. Click your name in the top-right corner of your account dashboard, then choose Integrations
  2. Select MailChimp.
  3. Click the toggle beside “Double opt-in is …” to switch the option on or off. 

Drag & Drop Builder

  1. Open the integration settings for any Drag & Drop form.
  2. Select MailChimp from Integrations › Add an Integration › More Services
  3. Click the Actions menu (…) for your MailChimp account, then click Toggle Double Opt-In. The option will read (OFF) when disabled, and (ON) when enabled. 

For detailed steps on getting to integration settings, please see Connect Your Integrations.

Troubleshooting tips and FAQs

Is there a way to enable Welcome Emails and subscriber notifications when using single opt-in?

Unfortunately, the way the single opt-in setting works, it’s not possible to turn those MailChimp features on. However, there are a couple workarounds you can consider:

(Updated April 10, 2017)


Please let us know if you have additional questions.

You can always file a support ticket if you have additional questions by clicking the Support button in your dashboard shown here or clicking here to file a support ticket.

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